Amazon Renewed stands as a trusted platform offering high-quality refurbished goods, subjected to rigorous quality checks and backed by a minimum 90-day warranty. Differentiated from the standard refurbished market, items on Amazon Renewed undergo meticulous vetting to ensure they mirror brand-new products, with offerings extending to pre-owned and open-box items. Contrarily, Amazon Warehouse, another segment within the Amazon ecosystem, focuses primarily on used or second-hand items, emphasizing the distinction between the two.

Navigating Walmart's digital marketplace is a competitive endeavor for third-party vendors, who vie for the coveted Walmart Buy Box—a preeminent placement on product pages that significantly boosts sales conversions. This guide delves into the intricacies of securing this prime position, emphasizing the necessity of aggressive pricing strategies, stellar customer reviews, efficient shipping solutions, and effective inventory management. The Buy Box algorithm, while heavily prioritizing price, also considers a range of other factors, including shipping speed, vendor reviews, and overall vendor performance, reflecting Walmart's commitment to customer satisfaction and value. For sellers, understanding and strategically responding to these metrics is essential, as the Buy Box isn't just a feature—it is a pivotal factor for success in Walmart’s bustling online ecosystem.

Walmart's Sponsored Brands campaign is a key advertising initiative designed to elevate brand visibility on Walmart's expansive online and in-store platforms. Operating on a cost-per-click model, it offers advertisers prime ad placements that feature a brand's logo, a custom headline, and shoppable products, which appear at the top of search results for selected terms. This guide provides an in-depth look into the mechanics, eligibility criteria, creative guidelines, and strategic best practices for leveraging Sponsored Brands effectively, making it an integral tool for brands seeking to boost awareness and conversions through Walmart's massive retail channels.

The Walmart Brand Portal, comparable to Amazon's Brand Registry, serves as a centralized platform that enables businesses to manage their property rights on products and shield themselves against unauthorized or incorrect representations of their brands. With this intuitive dashboard, sellers can efficiently manage multiple brands, authorized representatives, and intellectual property claims, each of which requires an active USPTO trademark registration. The Brand Portal simplifies the once arduous process of protecting Walmart product listings from intellectual property violations, making it easier for sellers to preserve their brand's reputation, augment sales and profitability, and maintain healthy relationships with authorized retailers. With Walmart's meticulous application review process, stringent enrollment prerequisites, and comprehensive brand protection tools, the Brand Portal is set to become an indispensable resource for sellers seeking to secure and prosper their businesses on Walmart’s marketplace.

The Walmart Pro Seller Badge is a prestigious designation awarded to exceptional Walmart Marketplace vendors, indicating a high level of credibility and superior service. To earn this emblem, sellers must meet stringent performance benchmarks, such as maintaining a high on-time delivery rate and low cancellation rate. Achieving this emblem can lead to enhanced visibility on the Walmart Marketplace, increased customer trust, and potentially greater sales opportunities. To retain this status, vendors are required to consistently uphold exceptional customer service standards, optimize product listings, maintain updated inventory levels, and comply with Walmart's evolving policies and guidelines.

Walmart Sponsored Products is a Cost-Per-Click (CPC) advertising initiative designed to help eCommerce sellers prominently showcase their products on Walmart's extensive digital platforms. This service allows advertisers to strategically place their products in high-visibility placements across Walmart’s desktop site, mobile interface, and app, based on a calculated mix of product relevance and CPC bid price. It provides a valuable opportunity for sellers to reach Walmart’s vast customer base, with benefits including amplified visibility, effective ROI, in-depth analytics, and a streamlined customer journey.

Brand Tailored Promotions is a groundbreaking initiative introduced by Amazon to empower brand owners with a new level of customer engagement within the platform. This exclusive solution allows brands to create customized promotional codes aimed at attracting and retaining a diverse range of customer segments, from brand enthusiasts to cart abandoners. Notably, initiating a Brand Tailored Promotion comes with no additional fees, providing an affordable strategy for businesses of all sizes to increase visibility and loyalty. Currently available to brand owners operating in Amazon's U.S. store, this tool marks a significant shift towards data-driven, highly targeted marketing strategies and is set to expand globally in the near future.

The most reputable glossary of terms and acronyms for everything Amazon Seller Central, Amazon Vendor Central and FBA.

The most reputable glossary of terms and acronyms for everything Facebook, Meta, Instagram and WhatsApp advertising.

The most reputable glossary of terms and acronyms for everything Microsoft and Bing advertising.

The most reputable glossary of terms and acronyms for everything Google and YouTube advertising.

What exactly is data analytics, and what makes an analytics tool so important? This quick look at the very basics of data analytics will help you understand what it is and why the right tool can transform your business.

To grow a business, it is up to you to frequently check in and monitor your business’s health, both to spot opportunities or nip problems in the bud. But what exactly are you monitoring? Below are 5 key metrics that can quickly help you understand how your brand is performing.

Selling on Amazon is its own specialty. Being the platform responsible for nearly 40% of online sales, the retail giant needs to be a major consideration for anyone looking to get into eCommerce. But Amazon has its own way of doing things, so today we’ll look at some tips for managing your eCommerce brand that are specific to Amazon.

Selling on Walmart is its own specialty. Being the platform is the 2nd largest eCommerce player, the retail giant needs to be a major consideration for anyone looking to get into eCommerce. But Walmart has its own way of doing things, so today we’ll look at some tips for managing your eCommerce brand that are specific to Walmart.

When spending thousands on advertising on marketplaces, not all cards are credited equal. Here we outline the top cash back credit cards for sellers and advertisers.

Amazon Attribution is a great tool for advertisers, providing tracking of all non-amazon advertising campaigns on amazon sales. To learn more about this, read the full blog post.

Reddit advertising is a powerful way for businesses to reach a highly engaged audience of over 430 million monthly active users. As one of the most popular social media platforms on the internet, Reddit has a unique culture and user base that requires a specific approach to advertising.

Understanding the profitability of your eCommerce product is essential to the success of your business. Without a clear understanding of your costs, pricing, and profit margins, you may find yourself struggling to generate revenue and grow your business. In this blog post, we'll explain how to understand the profitability of your eCommerce product, so you can make informed decisions about your pricing, marketing, and sales strategies.

Amazon Seller Central comes with fees that businesses should be aware of. In this blog post, we'll outline the different types of fees that Amazon charges through its Seller Central platform.