A vanity URL is a custom URL that you can create for your Seller Central store. This can be helpful for branding and making your store easier to remember. To create a vanity URL, follow these steps.

When it comes to digital marketing, there are a lot of different metrics that you can track to measure the success of your campaigns. Two of the most important metrics are TACoS (Total Advertising Cost of Sales) and ACoS (Advertising Cost of Sale).

The most reputable glossary of terms and acronyms for everything Reddit advertising.

Understanding conversion is vital to making good sales. All the ad spend and exposure in the world means very little if the end result isn’t a sale. Optimizing your conversion is the bread and butter of growing your eCommerce brand, but how exactly is it done? Today we are exploring 3 steps you can take to convert better and transform your business.

For sellers on Amazon, winning the coveted Buy Box can make all the difference in driving sales and maximizing visibility. The Buy Box is the prominent "Add to Cart" button on a product listing, and capturing it ensures that customers can make a purchase with a single click. However, the process behind determining who wins the Buy Box is a complex algorithm governed by several key factors. In this blog post, we'll explore the driving forces behind the Amazon algorithm for Buy Box success.

The ideal number of months of supply to hold in your Amazon Seller Central or Walmart Fulfillment Services account can vary depending on several factors, including the nature of your product, its sales velocity, lead times for restocking, and any seasonal fluctuations in demand. While there is no one-size-fits-all answer, here are some considerations to help you determine the appropriate amount.

Your Amazon seller ID or merchant token is a unique identifier that is used to authenticate your account when you use third-party applications or services. It is important to keep your merchant token confidential, as it can be used to access your account and make changes.

The Amazon Small and Light FBA program is a cost-saving program that reduces fulfillment costs for sellers and allows you to pass the savings onto your customers. If your products are eligible for this program, you can enroll them and reap some serious benefits, but, as we'll discuss later on, it's not without a few drawbacks.

The Amazon revenue calculator is a helpful tool for sellers who want to estimate costs for fulfillment of Amazon orders using Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA). The calculator takes into account a number of factors, including the product's price, the seller's fees, and the estimated estimated fulfillment fees.

To leverage the full potential of Walmart's Seller Center, you'll need to obtain an API key. In this blog post, we will guide you through the process of obtaining a Walmart API key, enabling you to connect and expand your business on the Walmart marketplace.

Walmart Seller Center is a platform that allows sellers to manage their inventory and orders on Walmart.com. One of the key features of Seller Center is the ability to ship inventory to Walmart's fulfillment centers. This allows sellers to offer free two-day shipping on eligible items, and it also gives them access to Walmart's vast network of distribution centers.

In the fast-paced world of eCommerce, capturing the attention of shoppers and driving conversions requires innovative promotional strategies. Walmart Seller Center offers an exciting feature called Flash Picks, designed to create a sense of urgency and maximize sales within a limited time frame. In this blog post, we will explore the potential of Flash Picks in Walmart Seller Center and how you can harness their power to boost your business.

Running a successful business on Amazon's Seller Central platform requires careful attention to various aspects, including inventory management. Inevitably, discrepancies and issues can arise, such as lost or damaged inventory, customer returns, or fulfillment errors. The good news is that Amazon provides a robust reimbursement process to help sellers recover funds for these discrepancies. In this blog post, we'll explore the steps involved in claiming reimbursements through Amazon Seller Central, enabling you to maximize your profits and streamline your operations.

Amazon Vendor Central comes with fees that businesses should be aware of. In this blog post, we'll outline the different types of fees that Amazon charges through its Vendor Central platform.

As an Amazon seller, you may have come across the distinctive "Amazon's Choice" badge while browsing products on the platform. This badge carries significant weight and can influence consumer purchasing decisions. In this blog post, we will delve into what the Amazon's Choice badge signifies, how it is awarded, and what it means for sellers on the platform.

When soliciting customer reviews, timing can make all the difference. A recent study sought to answer that question. For the first study, they created four distinct time intervals for review requests: the day after the product purchase or experience, the fifth day, ninth day and 13th day.

Amazon just posted that the Seller Fulfilled Prime program is going to be reopened for existing accounts on October 1, 2023. This would allow sellers to make their FBM listings Prime eligible. The program has been running since 2015 but new applications for accounts stopped in 2019.

Amazon understands the importance of storytelling, and that's where the Amazon Brand Story feature comes into play. In this blog post, we will explore what the Amazon Brand Story is, how it works, and how sellers can leverage this feature to captivate their audience and drive sales.

Creating virtual bundles on Amazon is a powerful strategy for sellers to offer customers a convenient and curated shopping experience. Bundling products together can enhance their value proposition, increase sales, and improve customer satisfaction. In this blog post, we will walk you through the process of creating virtual bundles on Amazon, helping you unlock new opportunities to showcase your products and boost your online business.

Selling products on Amazon through Seller Central offers immense opportunities for businesses to reach a global customer base and expand their eCommerce presence. However, it is essential for sellers to understand their rights and responsibilities outlined in the Amazon Services Business Solutions Agreement.