What We’re Reading: Seller Central Consolidation, ChatGPT Shopping, Google Virtual Try-On

Hope everyone enjoyed the weekend. Last week was jam packed with eCommerce related announcements from Amazon, Google and OpenAI:

• Amazon Seller Central is consolidating as the platform sees a decline in active sellers and increased dominance by larger players - While Amazon’s traffic has remained relatively stable since 2021, the reduction in active sellers has increased the monthly traffic per seller ratio from 2,162 visits per seller in 2021 to 2,837 visits per seller in 2025 – a 31% improvement.

• Amazon beta testing AI generated “shopping expert” audio summarizing product features and reviews.

• Are your eCommerce products searchable & shoppable by OpenAI’s ChatGPT? Ensure you haven’t opted out of the search crawler.

• Users who arrive on websites from LLMs like ChatGPT and Perplexity are generally less likely to engage than those from traditional organic search.

• Google is bringing advertising to AI mode.

• Temu traffic continues to decline.

• Google Virtual Try-On has been significantly upgraded:

Temu Traffic Continues to Decline

As advertising has been shutdown, Temu now seeing traffic levels not seen since 2023

ChatGPT Downloads Dominate

ChatGPT remains dominant in downloads with nearly 4x the downloads of Google’s Gemini

ChatGPT Now Top 5 Website Globally

ChatGPT is the only top 10 global site still growing in traffic share with Wikipedia, X (Twitter), Yahoo JP, Reddit and Google losing the most share.

Change begins quietly—first incremental, then exponential. However you frame it, we’re in the midst of a rapidly evolving eCommerce landscape, increasingly shaped by the power of search. For additional context, feel free to reach out via help@commercecanal.com.