Client Letters: Commerce Canal, Purvey.AI, and Podean Join Forces
To our valued clients,
Earlier today, we officially announced the combination of Commerce Canal and Purvey.AI with Podean. This powerful combination creates an industry-leading platform designed to serve high-growth global brands, uniting Podean’s expertise in global strategy, analytics, media, social commerce, and content solutions with Commerce Canal’s strengths in marketplace optimization, brand management, and licensor/licensee relations.
How did we reach this milestone?
In recent months, I conducted a thorough, independent audit to uncover additional ways we could better serve you. Two main insights emerged:
Global Access: While Commerce Canal continues to excel across North America and parts of Europe, many clients need support and resources dedicated to international markets.
Marketplace Reliance: Our marketplace solutions are best-in-class, but clients are seeking expanded capabilities in social media, creative, influencer, and media services.
With these in mind, we set out to find a complementary partner—and Podean proved to be the perfect fit. Together, we will now offer enhanced global consulting services and full-service creative solutions.
What does this mean for you?
Your account team and day-to-day contacts remain unchanged. All Commerce Canal clients will remain part of the Strategy Group under my leadership, with your current Brand Managers, Planners, and Advertisers still dedicated to your business. The only visible changes will be updates to our Zoom backgrounds and email addresses, transitioning to the Podean brand.
I am confident that these enhanced services will bring significant value to our partnership and support your business growth. I’ll be connecting with each of you individually and look forward to discussing these developments in greater detail. Thank you for your continued trust and collaboration.
Wishing you ongoing success,
Ryan